How do I plan to combat the differences in the demographics of the audience: an audience of people who would go to see you at a club or concert hall, vs an audience who wants to engage with your music from home or a friend’s house?
Audience
An audience member in Consortya might just not want to go out on a Tuesday; or maybe they’re at a frat house and want to stream some seriously good music to their party; or a group of friends who can’t see each other because they don’t live in the same town. That’s the situation I was in when I envisioned this. I had just move to Los Angeles, and I desperately missed having a solid group of friends that I could go to shows with. Because I had to be focused on game development grad school, I couldn’t commit to lasting relationships with the people that I met at the few concerts I could attend.
Most of us have watched some kind of live video broadcast of a musical performance. Inevitably, there isn’t a genuine connection between the audience and the artist. You, the audience, don’t have a voice or a way for the artist to adjust their music to how you feel. In Consortya, that all changes. The users can send you private chats, show off their dancing, and move physically around the room to speak with people they find interesting about topics that your set inspires.
Getting more joy from online performances
At a music festival, for instance Wakarusa, people are committed to being there for the weekend. There are between 3 and 5 stages, with different artists performing staggered sets of various genres. Most of those fans come for a few specific bands and DJs, but while they are there, they want to check out artists they haven’t heard before in the never-ending quest to find new music they love.
The ultimate product of Consortya, I hope, will be similar to that. You as the artist might work to promote your upcoming show, and so will other artists, and so will Consortya itself. This might be that guy or gal at work who has never been able to make it one of your performances, and it will also include people in towns where you may have never performed. It’s going to take me a while to build up a dedicated fan base who understand and are committed to the vision, but I, as Consortya, will be able to help bring in those people to your shows. We’ll work together to fill out the audiences. Also, there might need to be some shard concert venues around the country (assuming there are over 1000 people at a show). This will make it a little easier for the artists to relate to those audience members they are sharing the experience with.
I think some of the goals are the same: you want people to find out about your music, especially those you may not have been able to reach yet. Some of the goals are different. Some of the fans will have the potential of coming to see you the next time you tour through their town. I plan to add in some analytics to help artists see hot spots of where they are the popular. Right now, you’re able to track the songs that people clicked like on. There is also only one concert venue right now. I will open up more rooms once the fan base grows.
Conclusion
If you find this topic interesting, that’s awesome. If you are wondering “how do I get started as a DJ”, or “what do I do to get my first gig”, then feel free to contact us.
TL;DR it’s all about live music. Artists and fans are going to be able to find each other more easily and enjoy music together.
